Our story
A Pakistani skincare house built on trust
White Gold Cosmetics International is a prominent Pakistani cosmetics brand established in 2007, renowned for its commitment to quality and efficacy.
The company's journey began with Chaudhry Ali Amran, the CEO, who previously manufactured VIP hair colour from 1995 to 2006 — laying the foundation for his venture into the cosmetics industry. The brand's success is rooted in its meticulous manufacturing process, where products undergo several rigorous steps to ensure they meet the highest standards and cater to diverse customer needs.
White Gold Cosmetics is particularly celebrated for its flagship products, including the White Gold Papaya Whitening Cream, White Gold Vitamin‑C with active vitamins, and the highly effective White Gold Anti‑Marks Cream, which has gained international recognition.
Our newest range, Obsession, brings that same expertise to a premium line of gluta‑bright creams, vitamin C serums, face washes, mists and soaps — an exquisite beauty experience developed in our own R&D labs in Lahore.
Founder & Chairman
Chaudhry Ali Amran
Chaudhry Ali Amran founded White Gold Cosmetics International in 2007 after more than a decade in cosmetics manufacturing, and still leads the company as Chairman. His insistence on rigorous, multi‑step production is the reason every White Gold cream meets the same standard, jar after jar.
Beyond the business, he chairs the VIP Welfare Society, a charitable trust supporting families in need — a commitment to community that shapes how White Gold operates.
Leadership
The people behind White Gold
From our head office in Lahore to Sargodha and Faisalabad, our sales leadership works with distributors and retailers every day so White Gold creams are always within reach.
Irfan Anjum
Business Head
Hassan Nawaz
General Manager
Lahore
Tayyab Bhatti
Senior Zonal Sales Manager
Ali Hassan
Area Sales Manager
Sargodha
Asad
Area Sales Manager
Faisalabad
Distributor or retailer?
Our team supports partners across Pakistan with stock, merchandising and launches.
Milestones
1995
The beginning
Chaudhry Ali Amran starts manufacturing VIP hair colour, building a decade of expertise in formulation and quality control.
2007
White Gold is born
White Gold Cosmetics International is established with a clear promise: effective creams made to the highest standard.
2010s
Household favourites
Papaya Whitening Cream and Vitamin‑C Beauty Cream become staples in homes across Pakistan.
Today
International recognition
White Gold Anti‑Marks Cream earns recognition abroad, and the family grows with Orbi 20, Dil Raj, Sekhi and the premium Obsession range.
What we stand for
Research‑driven beauty
Staffed with experts and equipped with advanced R&D, quality control and microbiological analysis, our labs guarantee product excellence.
Meticulous manufacturing
Every batch passes through several rigorous steps before it reaches you.
Made for real skin
Formulas designed for South Asian skin and climate, catering to diverse needs.
Honest value
Premium‑quality creams at prices families can afford.